Broadband Jungle Blog

Seth Greenland Book Video

For his second book Shining City, novelist Seth Greenland took matters into his own hands: In a video produced for his website and YouTube, the author takes us on a hilarious guided tour through a shiny version of the City of Angels.

At the same time comment on creating entertainment for the ADD generation and holding on to the slow pacing and beauty of the written word, Greenland's author video gets straight to the point: Patterned after intros like masterpiece theater, the author introduces his video lamenting the losing battle of words vs. imagery, only to reveal he's doing all of it comfortably sitting down in his underwear.

Can it get any better?

Ron Hogan has written extensively in Galley Cat about the fairly new and very effective tools book trailers offer both authors and publishing houses alike. The LA Times Book Review also caught up with the trend and dedicated a feature called Straight to Video in a recent edition.

I've been guilty of producing for the genre myself, we just uploaded our third satirical campaign spot for Confessions of a Jane Austen Addict. This one is all about "Jane '08:Truth".

Magazine publishers finally going digital?

Inventive business development or are magazines finally realizing that it's them who could own the crumbling TV media pie? With plenty of experience in quality content and localized advertising departments in place for decades, no one is better positioned to resurface as the media networks of tomorrow. Everyone dealing with traditional print publishing companies (and some of their employees) knows that the industry has approached the online digital age wearing iron shackles and cement breaks.

Erik Sass writes in Media Daily News: Mag Bag: MPA Counts 62 Digital Initiatives In 2Q

The Magazine Publishers of America has tallied up a record 62 new digital initiatives from magazine publishers in the second quarter of 2007--a 139% increase over the second quarter of 2006. Coming amid a raft of announcements for specific new projects, the overall count underscores the migration of magazine brands to more digital distribution.

Here are the official stats from the MPA.