DISTRIBUTION 2.1 Panel at Cine Gear Expo

I'm a panelist at Cine Gear Expo Master Class Seminars this weekend on a panel moderated by Mark Vega from Omelet:

DISTRIBUTION 2.1
Delivery Channel Fragmentation Leads to Niche Audience Infiltration

Don't miss this amazing master class seminar!
Sunday June 24, 2007, 1:00 pm to 4:30 pm
Location:
Kodak Screening Room (click for map)
Eastman Kodak Company
6700 Santa Monica Blvd.
Hollywood, CA 90038

(class fee $85.00)

Moderated by Mark Vega, Principal OMELET, a new marketing studio that is ½ work-for-hire ad agency and ½ intellectual property incubator

Entertainment content today is being delivered for a profit across distribution platforms believed technically and economically untenable only a few years ago: DVD creation on demand, user-generated content on social networking websites, camera phone film festivals, mobisodic comedies.

This doesn’t mean that feature film or other long-form content is dead. It does highlight, however, the need to pay even closer attention to the audience you’re trying to reach as a storyteller. Where do they reside and where do they consume their entertainment? Only 15% of the United States uses Tivo and digital devices so we’ve got a long way to go before the user-generated content, on-demand content universe becomes the norm. This Master Class Seminar will introduce key voices to a conversation around understanding how to make delivery channel fragmentation lead you to the audience you’re trying to capture.

Panelists:
David Tenzer, Entertainment Project consultant, 23 year packaging agent veteran CAA
Eric Spiegelman, VP Biz Dev, This Just In, an original content comedy venture between HBO and AOL and VP Biz Dev HBO Labs
Thomas Rigler, New Media content strategist, co-founder of Internet TV guide community GoGooroo.com, and host of the Broadband Jungle Blog
Mike Sarner, Filmmaker of In The Crease and former film acquisitions executive at MGM
Mark Netter, VP Biz Dev, zannel.com (mobile content on zillions of channels)
Graham Streeter, Filmmaker of Cages and former news reporter/producer

To purchase a seat to this event please click this link.