Any limits to which social marketers are willing to go?
Slate V recently posted this very clever spoof a a viral marketing campaign gone insanely wrong.
And promote he does - by selecting Mary, a perfect specimen of the target audience, picking her up in the gym and subsequently starting a real-life relationship with the unsuspecting subject. As the viral campaign nears its end with the release of The Women last Friday, Mark needs to say goodbye to Mary. He's all half-baked apologies that he's leaving behind as a video message on Mary's computer before posting them on YouTube, but what can you do? Hilarious.
The clip is produced in the very simple, skillful style of ubiquitous video confessionals: One long uninterrupted shot, simulating a webcam pov and revealing Mary's tidy apartment in the background.
My favorite part of this excellently written spot: The surprise trip to Prague was the head of marketing's idea. Very cool stuff.