Creating space for niche programming is THE big opportunity for the broadband revolution – here are some activists who’ve caught on early and are already using the technology to reach a global audience.
Witness
Founded in 1992 by musician and activist Peter Gabriel and the Reebock Human Rights Foundation after Gabriel saw the impact home video cameras had on the Rodney King trial in Los Angeles.
The partnership has since grown into an international human rights organization that provides video training and support to local groups in their human rights advocacy campaigns. Beyond providing video cameras and editing equipment, Witness facilitates exposure for the films and videos produced on a global scale.
The results are equally moving and terrifying. Videos enhanced with detailed summaries of the case can be seen on their website. A video hub that will make accessing and posting these documents easier is in the works.
TreeHugger
Started by Canadian-born ‘Designpreneur’ Graham Hill in 2004, the web magazine has quickly established itself as the main destination for environmentally sensitive yet chic products and concepts. With the declared mission to help push the issue into the mainstream, TreeHugger successfully bridges the gap between sustainability and modern aesthetics.
Visitors also tend to rely on TreeHugger’s buying guide which obviously helps with advertisers. TreeHuggerTV is a fairly new addition, consisting of a weekly green news update and short features on subjects as varied as sustainable skateboards and green trends at the Brooklyn Design Show.
dh love life
Actress Daryl Hannah is behind this site and she’s been posting very entertaining AND clever weekly video blogs to green and vegetarian issues, shot and produced by – Daryl Hannah. Apparently she’s the real deal, after all she stopped driving petroleum-fueled vehicles years ago and instead switched to a bio-diesel-powered 1983 El Camino she found on the Internet.
Taking full advantage of her celebrity status, here she is campaigning for change and showing us how yummy bio-diesel really tastes. Her site is also being revamped for bigger things to come later this summer.
Recent Comments