YouTube embeds from the White House homepage? Obama's cracking new media team didn't lose a second and relaunched what appears to be a cleaned up and user-friendly WhiteHouse.org while the nation was watching the inauguration this morning.
Mark Hefflinger reports for Digital Media Wire:
"The official website of the president, Whitehouse.gov, experienced a dramatic makeover at 12 P.M. ET today, just as Barack Obama was being sworn in and giving his inauguration speech.
The redesign features some of the same interactive elements that were present on Obama's campaign website, including a place where people can sign up for email updates from the President and his administration, an "Agenda" section that lists the administration's positions on major issues, and a new White House blog."
Macon Phillips, Director of new Media (!!) for the the White House expands on the newly established White House Blog:
'A short time ago, Barack Obama was sworn in as the 44th president of the United States and his new administration officially came to life. One of the first changes is the White House's new website, which will serve as a place for the President and his administration to connect with the rest of the nation and the world.
Millions of Americans have powered President Obama's journey to the White House, many taking advantage of the internet to play a role in shaping our country's future. WhiteHouse.gov is just the beginning of the new administration's efforts to expand and deepen this online engagement.
Just like your new government, WhiteHouse.gov and the rest of the Administration's online programs will put citizens first.'
According to Phillips, the White House's new media efforts will revolve around the following:
Communication, Transparency, Participation.
Sounds like any other successful social networking community out there trying to connect...
Fantastic to have not only Our Guy in office, but also to finally have our guys in the office.
if the president will have to change some of it's codes or something, it cannot to done if it's not the people that's going to do it.
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