Since selling CrownPeak Technology, my friend Michael Mascha, w3design co-founder and Internet entrepreneur since before there was a browser, has added a new calling to his creative portfolio: America's Tsar for bottled water brands.
His book Fine Waters is a bestseller and currently being translated into several languages, including Chinese, and he's traveling the globe speaking at gastronomic and aqua-centric conferences. His Fine Waters website sets the standards for bottled water importers and restaurateurs across the country.
You can hire him to create a Water List for your restaurant or simply to evaluate a bottled brand if you're considering distribution before committing to carriage. Michael explains the process in this profile in Time Magazine.
Some of us are still lucky enough to coax Michael out of early retirement to consult on our web businesses, for everyone else here's a food & water pairing Michael put together for the Today Show whose resident water expert he has become.
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