Google Content Network rolls out Seth MacFarlane original series

In a novel approach to both online advertising and original content distribution, Google announced a new project with Seth MacFarlane, the creator of the animated series Family Guy. The web-only series entitled Seth MacFarlane’s Cavalcade of Cartoon Comedy will be distributed exclusively through Google AdSense.

An article by Brooks Barnes in the New York Times today outlines the innovative plan:

Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.

Almost too subversive to be true: This could be a very effective way to get original content seen and monetize at the same time. Google calls the new service Google Content Network.

Advertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning.

Creator Seth MacFarlane receives a percentage of the ad revenue as part of his deal.

But the partnership with Mr. MacFarlane represents a bold step into the distribution business, one that, if successful, will surely send shock waves through the entertainment business. “Cavalcade” is not only from a high-profile Hollywood talent, but also carries a multimillion-dollar production price tag, by far the largest amount spent on original Internet content to date.

Comments

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[Nursing tank]

LOVE THIS SHOW!! hahahah the family guy! looking forward on their next season that would be a lot of fun! nice! =)

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