Derrie-Air Ads

My favorite genre: The Philadelphia Inquirer and Philadelphia Daily News ran fake ads last weekend for Derrie-Air, introducing a new concept of ticket prices for air travel: Pack Less. Weigh Less. Pay Less.

I'm particularly drawn to the politically correct carbon-neutral lingo mixed in with the carefree assault against our heavier fellow travelers.

'Welcome to Derrie-Air, the world's only carbon-neutral luxury airline, where you don't have to choose between living the high life and saving the planet.
The magic comes from our one of a kind "Sliding Scale"—the more you weigh, the more you'll pay. After all, it takes more fuel—more energy—to get more weight from point A to point B. '

Fabulous work: I can hear the copy editors laughing all through the weekend, apparently even the paper's disclaimer didn't save some innocent Sunday morning readers from confusion.

Here's the story in Editor & Publisher by Joe Strupp.

E&P's follow-up if you like to follow the story and its flaring debate about the campaign's ethics ...