Salut, c’est Chloé! With the help of fresh-faced & very alluring Chloé, Neutrogena France enticed teenage girls to exchange beauty tips and post videos on a blog site dubbed Visibly Pretty.
Chloé got the ball rolling with 4 straightforward clips shot web-cam-style that are running simultaneously on the homepage. The campaign hit a nerve – girls immediately responded by posting countless stills and comments and submitted more than 1,500 videos to the site, turning it into a forum to foster diverse ideas of beauty and self-esteem.
Washington Mutual expanded their print campaign featuring stodgy bankers at the competition into a micro-site called: Trapped Banker. Forever stuck in bankers’ hell behind a red rope, this group of old-school Wall Street types with cranky attitude is condemned to answer questions with the help of rich (and very entertaining) media.
Specialized Bicycles are no strangers to cool interactive web environments packed with entertaining and essential information. They’ve just added a micro-site called Specialized Ride-in-Movies where they screen pretty edgy web films from a world where bikes routinely outperform any car, as seen in the short ‘Outlaw In Lycra.’
In an effort to confront stagnant sales and fire up its image, Ford Motor Company has been on an internal and external mission to re-invent itself. Their extremely professional and authentic looking documentary-style web series Bold Moves takes this message way outside the realm of corporate messages and straight into cyberspace.
Apparently fearless about letting the public peek in on how conflicted the company’s current course is, Bold Moves doesn’t shy away from big questions such as fossil fuels, developing alternatives and takes viewers to board and strategy meetings. Ford has so far posted 9 episodes containing candid interviews with top executives, custom car icon Carroll Shelby and successfully reveals how hard and complex it might be to steer a vehicle of that magnitude into the future.
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