Brightcove, broadband factory

Some of the viral sites like YouTube and now Grouper may have been getting all the attention, but in my book another company is leaving the real imprint: Almost every time a commercial player launches, one company seems to be pulling the strings behind the scenes: Brightcove, brainchild of former Macromedia CTO and Flash pioneer Jeremy Allaire.

With a fierce determination to break down the barriers between television and the Internet, Allaire founded Brightcove in 2004. When last fall’s broadband revolution hit, the start-up had the applications package in place to professionally run and manage multi-channel broadband players. The Cambridge, MA company has since launched probably more broadband players than anyone else in the business.

In spite of being limited to uploads from PC’s only (a Mac version is in the works), close to 5000 users have signed up with Brightcove’s free (!) commercial preview that enables almost anyone to program and run a professional Internet TV platform with surprisingly little headache.

The informative BC Guide boasts of players for high rollers like the Discovery Channel Beyond, Bravo’s Outzone, Sony Musicbox, The New York Times and Sky Sports.

What’s even more interesting, though, is the eclectic list of the remaining 4900 niche channel providers who discovered Brightcove’s services: The Horse TV Channel, Deval Patrick TV—gubernatorial candidate for Massachusetts, travel service Kayak’s edgy comedy spots, and MomMe TV, a community site for moms to name just a few.

Brightcove seems to be determined to rule the broadband world one day, their services already include hosting your media on their servers, selling and running ads for a revenue share, syndicating channels through aggregators like AOL (a strategic investor in the company) and selling videos through custom digital video stores for all mobile devices.

Couldn’t be easier. So, to all non-profits, manufacturers, retail chains, web businesses, networks and anyone with a property that bears any resemblance to a brand: Now is the time to follow Brightcove’s motto and ‘liberate your video.’ Launch that spankin’ new channel while it’s still for free – according to the Brightcove sales team, the free preview will be available at least until the end of the year and will afterwards definitely remain affordable for niche programmers.

Niche is the whole idea behind ‘long tail economy’ conversion scenarios, and the people at Brightcove totally get that and how profitable it will be one fine day. It’s all about giving power to the content owners (and maybe a little bit of choice to the viewers).

Comments

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[Greg]

Thomas,

Couldn't agree more. I'm using Brightcove to distribute my indie movie (www.projectworkingstiff.com). They're great: easy to use, slick-looking player, helpful and speedy staff.