Younger viewers increasingly lose interest in television, and so networks and cable are trying to engage what’s left of them on broadband. The result is yet another opportunity for finding your way into the business: FX recently ran an online competition soliciting comedy pilots on MySpace to which 3000 people uploaded quite ambitious submissions. The best 20 were featured on the site for about a month, the winner gets $ 50,000 to produce a professional pilot that the network apparently plans to consider for series pick-up.
With audiences eager to watch and money at stake, it’s no surprise that the next generation of professional filmmakers is ready to roll out: Recently, Ring My Bell, World Of Wonder’s brilliant daily call-in broadband talk show, introduced Little Loca, a colorful 18-year-old East LA resident who’s managed to find a cult following with her video blog-style shorts that she’s been posting on YouTube.
And since wizkid David Lehre woke up the industry with his myspace : the movie, some Internet discoveries were brought into the network fold: the Lonely Island gang went from quirky internet sketches straight to the big time at SNL, and Carson Daly signed 20-year-old Brooke “Brookers” Brodack to a talent / development deal fresh off of YouTube. Her whimsical pieces now routinely reach more than half a million viewers.
It’s possible that the Internet experience has already created a new kind of storytelling at the movies as well: The Boys and Girls Guide to Getting Down, a slick low budget first feature by commercials director Paul Sapiano about Hollywood’s Cahuenga Boulevard bar and party scene, premiered at this week’s Los Angeles Film Festival. It’s built like a website in cinemascope, with multilayered graphics standing in for chapter marks that almost leave you with the feeling that you’re sitting there, in the auditorium, your hand on the mouse, clicking your way through the fast moving storyline.
A sign of things to come?




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